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STRATEGIC CUSTOMER SERVICE PsychTools for Building Loyal Clients
One person is often the face of your company—the customer service professional who answers that phone. An EDS executive recently told me of needing hearing aids, and being directed by the audiologist toward a particular brand. He commented that they must have the best product to earn her endorsement. No, the audiologist said, “There is a company making a better product, but I’ve had so many clients complain about their customer service, I’ll never recommend them again. Ouch. How many of your customers encourage their friends and family to call your competition? Usually poor customer service is a people or policy problem. But there are solid psychological tools your customer service professionals can use to build loyal clients, even if they’re dissatisfied with policy. Building strong people, creates customer loyalty.
Contact Johntz Presentations today and put PsychTools to work for your organization's success.
1765 East California Blvd., Suite 707, Pasadena, California 91106 (Office ) 314.378.3384, (Fax) 425.871.0671 .
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